THE EDITORIAL PIPELINE
Every article and episode summary moves through these seven steps before it ships.
TOPIC SELECTION
Topics start in three places: questions our coached athletes ask, themes that recur across podcast guests, and gaps we notice in the public literature. We do not chase trends or write to keyword volume in isolation.
PRIMARY-SOURCE RESEARCH
Every piece begins with the underlying material — peer-reviewed studies for science claims, on-the-record podcast interviews for expert positions, and primary documents (race reports, governing-body releases) for news and culture pieces. Secondary commentary is a starting point, never the source.
DRAFTING WITH ATTRIBUTION
Claims are attributed inline to the named expert, study, or source they came from. Where two named experts disagree, we say so and link both. Anthony writes or directs the angle on every piece so the voice stays consistent with the podcast.
EXPERT REVIEW
Coaching, training, and physiology content is reviewed by Anthony Walsh as head coach. Where a piece sits outside his direct expertise — clinical nutrition, biomechanics, niche endurance science — it is checked against the public positions of the relevant podcast guests before it ships.
EVIDENCE GRADING
Every claim of fact is graded against the strength of the evidence behind it (see grading scale below). The grade is shown on-page where appropriate so readers can weigh confidence themselves.
PUBLISHING & DATING
Pieces carry a published date and an updated date. The updated date moves only when the substance changes. Time-sensitive content (event previews, race calendars) carries an editorial note when context shifts.
MAINTENANCE & CORRECTIONS
Articles are reviewed for accuracy at least annually. If we get something wrong, we fix it on the page and log the change publicly. See the correction log for every change made.
THE STANDARDS BEHIND EVERY PIECE
The non-negotiables that govern what we publish, no matter the format.
SOURCE TRANSPARENCY
Every factual claim traces to a named expert, a published study, or an on-the-record podcast conversation. We cite inline and link to the relevant episode, study, or article.
NO FABRICATED DATA
Statistics, study results, and athlete quotes are never invented. When we cite a podcast guest, the claim is consistent with their publicly documented work.
NO MEDICAL ADVICE
We coach training, nutrition, strength, and recovery. We do not diagnose conditions or prescribe medical treatment. Anything that crosses that line is referred out.
COMMERCIAL TRANSPARENCY
We make money from coaching, the Not Done Yet coaching, and digital products. When an article links to /coaching or /apply, that is a commercial recommendation. We do not accept payment for editorial placement.
AI-ASSISTED, HUMAN-OWNED
We use AI tools for research support, drafting scaffolds, and editing — never as the final author of a published claim. A named human (Anthony, the editorial team, or a credited contributor) reviews and stands behind every piece before it ships.
HONEST COMPARISONS
Where competitors are a better fit, we say so. Comparison articles are written from the rider's interest, not ours.
SPOT AN ERROR?
Tell us. We fix mistakes on the page, log the correction, and keep the original wording for transparency.
Email a Correction