Trusted by leading brands in cycling
The Numbers
THE REACH
Your brand across every platform cyclists use — every single day of the week. Not vanity metrics. Real, measurable reach across an audience that buys.
0M+
Combined monthly reach across all platforms
PODCAST
0M+
monthly listeners
Top 3 cycling podcast worldwide. 12 new episodes per month.
YOUTUBE
0K+
monthly views
75K subscribers across our YouTube channels. 8–10 new videos per month. Long-form content with high watch time.
0M
monthly reach
112% growth in reach. 2,400+ new followers monthly. Highly engaged cycling community.
0M
monthly views
49.5K followers. 777K+ interactions per month. High-performing Reels and Stories.
X (TWITTER)
0M
monthly impressions
Real-time race commentary. Breaking news amplification. Engaged cycling audience.
NEWSLETTER
0K+
weekly readers
65%+ open rate (industry avg: 21%). The Saturday Spin every week. Direct click-through.
How We Work Together
PARTNERSHIP OPTIONS
Flexible formats built around what actually works. Every partnership is tailored — no cookie-cutter packages.
PODCAST SPONSORSHIP
Host-read ads that land. Pre-roll, mid-roll, or post-roll placements across 1,400+ episodes. Anthony delivers every read personally — no generic scripts, no phoned-in endorsements.
- Host-read ad placements (pre-roll, mid-roll, post-roll)
- 1M+ monthly listeners across all platforms
- Evergreen back-catalogue exposure
- Custom talking points tailored to your brand
NEWSLETTER SPONSORSHIP
The Saturday Spin lands in 60,000+ inboxes every week with a 65%+ open rate. Dedicated sends or banner placements — your brand in front of cyclists who actually open, read, and click.
- 60,000+ engaged subscribers
- 65%+ open rate — 3x industry average
- Dedicated send or banner placement
- Direct link to purchase or landing page
CONTENT PARTNERSHIPS
Co-produced podcast episodes, in-depth product reviews, video content, and branded series. Built around your story, delivered with the credibility Roadman is known for.
- Co-produced podcast episodes
- In-depth product reviews and features
- YouTube video integrations
- Branded content series
EVENT SPONSORSHIP
Put your brand in front of the Roadman community IRL. From Not Done Yet training camps to group rides and live podcast events — direct access to engaged, passionate cyclists.
- Training camp & group ride branding
- Live podcast event sponsorship
- Product sampling & demo opportunities
- Community member engagement
Case Study
DISCOVERY+ × GIRO D'ITALIA
THE CHALLENGE
Drive subscriptions for discovery+ Giro d'Italia coverage among serious cycling fans — a niche audience that traditional advertising struggles to reach with authenticity.
THE APPROACH
Multi-phase host-read campaign across podcast episodes timed to the race calendar. Multiple script variations for different campaign phases — pre-race hype, mid-race engagement, and post-stage recaps. Anthony delivered every read personally.
THE RESULT
Genuine endorsement from a trusted voice in cycling. Contextually targeted content that felt native, not forced. Seamless delivery across creative variations — scripts returned and reads completed within 48 hours of briefing.
“The host made the entire process seamless, delivering scripts and reads quickly and professionally.”
— discovery+, Discovery
Credibility
WORLD-CLASS GUESTS
Tour de France winners, Olympic gold medallists, world-leading sports scientists, and F1 drivers. The calibre of guest reflects the calibre of audience.
GREG LEMOND
3x Tour de France winner
PROFESSOR STEPHEN SEILER
Polarised training pioneer
DAN LORANG
Red Bull-Bora-Hansgrohe
LACHLAN MORTON
EF Education, alt-racing pioneer
DAN BIGHAM
Former Hour Record holder
ALISTAIR BROWNLEE
2x Olympic triathlon gold
VALTTERI BOTTAS
F1 driver & cyclist
JOE FRIEL
Author, Cyclist's Training Bible
TIM SPECTOR
ZOE founder, epidemiologist
Plus 1,400+ more conversations in the full guest archive.