YOU ALREADY KNOW THE WORK
FIVE PILLARS.
LEVELLED UP.
PLUS ONE MORE.
You already know the five pillars from Not Done Yet — training, nutrition, recovery, strength, community. They're what separates riders who keep getting faster from riders who hit a ceiling at thirty.
Inner Circle takes every one of those pillars and adds a coach reading your data every day. Then adds a sixth pillar that no app, podcast, or part-time coach can give you.
FIVE FROM NOT DONE YET · ONE EXCLUSIVE TO THE INNER CIRCLE
THE SIXTH PILLAR · INNER CIRCLE EXCLUSIVE
PERFORMANCE
HEALTH.
Most coaching stops at the bike. The Inner Circle starts where in-bike coaching ends. Quarterly bloods, biomarker trends across seasons, hormone panels, inflammation markers, and proactive screening guidance for the things that quietly decide whether you're still riding hard at sixty.
The pillar a training app can't see, your GP isn't watching for, and a regular cycling coach has no business reading. Built so masters athletes can ride strong for decades — not just one more season.
QUARTERLY BLOOD WORK ANALYSIS
Iron, ferritin, full thyroid, Vitamin D, electrolytes — read against your training load, not in isolation. Catches the deficiencies that quietly cost you watts in February so they don't blow up your May.
BIOMARKER TRENDS ACROSS SEASONS
Not a single snapshot. A trend. Each quarter joins the last until we can see the slow drift coming and head it off before it becomes the spring you spent off the bike.
HORMONE PANELS
Testosterone, cortisol, DHEA, free T3. The markers most coaches don't read and most cyclists never check. The ones that explain why training stopped working before any plan tweak ever could.
INFLAMMATION MONITORING
hs-CRP, ferritin in context, post-event recovery markers. The signal that tells us when the body is telling you to back off — long before the leg-feel does.
PROACTIVE SCREENING GUIDANCE
Heart screening for masters athletes, bone density, the right conversations to have with your GP. Cycling past 50 is a long-game sport. We treat it like one.
The pros stay in the sport for decades because someone watches the things you can't see from the saddle. Performance Health is built around that idea.
WHAT YOU'VE PROBABLY TRIED
THE FOUR THINGS
THAT GET CYCLISTS STUCK.
None of these are bad. They just leave gaps. The Inner Circle was built for the rider who's ridden every one of these and is honest about why they hit a ceiling.
TRAINING APPS
TRAINERROAD, ZWIFT, WAHOO SYSTM
Delivers workouts. Doesn't watch you do them. The plan never adjusts when your sleep tanks, when work blows up, or when your knee has been niggling since Tuesday. You're still the coach — the app is just a calendar.
FREE YOUTUBE AND PODCAST PLANS
INCLUDING OURS, FRANKLY
Brilliant information. Zero accountability. Nobody reads your training. Nobody flags the week you under-fuelled. Nobody connects what your bloods say to why your power dropped in March.
A PART-TIME COACH
$200–300 / MONTH
Was probably a decent racer once. Works full-time elsewhere. Writes your plan on a Sunday night, checks your data once a fortnight if you're lucky. Good at training plans. Doesn't integrate nutrition, strength, recovery, or bloods. Doesn't have the knowledge that comes from interviewing World Tour coaches and sports scientists every week.
RIDING MORE WITH THE LADS
STILL THE MOST COMMON PLAN
Well-meant, occasionally fun. Not coaching. Your mates aren't reading your HRV. They're doing their own training while you're doing theirs. Two riders on the same plan get different results — and nobody's watching to spot the gap.
NOT DONE YET vs INNER CIRCLE
WHAT'S IN
EACH TIER.
THE INVITATION
READY TO STOP GUESSING?
THE INNER CIRCLE
Six pillars. Daily coaching feedback. Quarterly bloods.
Cancel any time — the work speaks for itself or it doesn't.
Limited intake · Onboarded inside seven days
YOU KNOW IF
THIS IS YOU.
You've been training around the edges of your potential for years. The Inner Circle exists for the rider who's done with edges.
Apply for Inner Circle