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COOKIE POLICY

Last updated: July 2026

WHAT ARE COOKIES

Cookies are small text files that websites place on your device when you visit them. They are widely used to make websites work efficiently, provide analytics information, and enable certain features. Some cookies are essential for the site to function, while others help us understand how visitors use the site or serve relevant advertising.

ESSENTIAL COOKIES

These cookies are necessary for the basic operation of our website. They enable core functionality such as session management, security, and accessibility features. The site cannot function properly without these cookies, and they cannot be disabled.

ANALYTICS COOKIES

We use a custom-built analytics tracker to understand how visitors interact with our site. This tracker uses roadman_session_id stored in your browser's sessionStorage (which is automatically cleared when you close your browser tab) to group page views into sessions.

Our analytics collect the following data points:

  • Page views and navigation patterns
  • Scroll depth (how far down a page you read)
  • Time spent on each page
  • Referrer information (where you came from)
  • Device type and browser information

This data is used in aggregate to improve our content and site experience. It is not used to personally identify individual visitors.

A/B TESTING COOKIES

We run experiments to test different versions of pages, layouts, and features. When you are included in an experiment, a cookie is set to ensure you see the same variant consistently throughout the experiment.

  • roadman_ab_* — per-experiment cookies (where * is the experiment name) that track your variant assignment for specific tests. Each expires after 90 days.

MARKETING COOKIES

We use Google Ads and the Meta (Facebook) Pixel, only after marketing consent, to measure the effectiveness of advertising campaigns and attribute applications to the campaigns that generated them.

The Meta Pixel sets the following cookies:

  • _fbp — used by Meta to identify your browser across visits for advertising attribution. Expires after 90 days.
  • _fbc — stores the click identifier when you arrive at our site from a Facebook ad, enabling conversion tracking. Expires after 90 days.

These cookies are set by Meta and are subject to Meta's Privacy Policy.

Google may set _gcl_au and related first-party identifiers for conversion attribution. Google's handling of this data is described in its Privacy Policy.

LOCAL STORAGE

The coaching application saves an unfinished draft in your browser so an accidental refresh does not erase your answers. The draft can include your name, email, training hours, goal, FTP and application answers. It expires after 24 hours and is deleted immediately after a successful submission.

COOKIE REFERENCE TABLE

COOKIEPROVIDERPURPOSEDURATION
roadman_session_idRoadman CyclingAnalytics session tracking (stored in sessionStorage)Browser session
roadman_consentRoadman CyclingRemembers your analytics and marketing preferences1 year
roadman_ab_*Roadman CyclingPer-experiment A/B test variant assignment90 days
_ga / _ga_*GoogleAnalytics measurement after you accept analytics cookiesUp to 2 years
_gcl_auGoogle AdsAdvertising conversion attribution after marketing consentUp to 90 days
_fbpMeta / FacebookIdentifies browsers for advertising attribution and targeting90 days
_fbcMeta / FacebookStores click identifiers from Facebook ad clicks for conversion tracking90 days
__vercel_live_tokenVercelHosting platform session managementBrowser session

HOW TO MANAGE COOKIES

You can control and manage cookies in several ways:

  • Cookie consent banner — when you first visit our site, you can choose which categories of cookies to accept or decline through our cookie consent banner.
  • Browser settings — most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may affect the functionality of our site and other websites you visit.
  • Third-party opt-outs — you can opt out of Meta advertising tracking through your Facebook Ad Settings.

CONTACT

If you have any questions about our use of cookies, please visit our contact page to get in touch.