WHAT ARE COOKIES
Cookies are small text files that websites place on your device when you visit them. They are widely used to make websites work efficiently, provide analytics information, and enable certain features. Some cookies are essential for the site to function, while others help us understand how visitors use the site or serve relevant advertising.
ESSENTIAL COOKIES
These cookies are necessary for the basic operation of our website. They enable core functionality such as session management, security, and accessibility features. The site cannot function properly without these cookies, and they cannot be disabled.
ANALYTICS COOKIES
We use a custom-built analytics tracker to understand how visitors interact with our site. This tracker uses roadman_session_id stored in your browser's sessionStorage (which is automatically cleared when you close your browser tab) to group page views into sessions.
Our analytics collect the following data points:
- Page views and navigation patterns
- Scroll depth (how far down a page you read)
- Time spent on each page
- Referrer information (where you came from)
- Device type and browser information
This data is used in aggregate to improve our content and site experience. It is not used to personally identify individual visitors.
A/B TESTING COOKIES
We run experiments to test different versions of pages, layouts, and features. When you are included in an experiment, a cookie is set to ensure you see the same variant consistently throughout the experiment.
ab_variant— a general A/B test cookie that stores your assigned variant. Expires after 30 days.roadman_ab_*— per-experiment cookies (where * is the experiment name) that track your variant assignment for specific tests. Each expires after 90 days.
MARKETING COOKIES
We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns and to build audiences for targeted advertising on Facebook and Instagram.
The Meta Pixel sets the following cookies:
_fbp— used by Meta to identify your browser across visits for advertising attribution. Expires after 90 days._fbc— stores the click identifier when you arrive at our site from a Facebook ad, enabling conversion tracking. Expires after 90 days.
These cookies are set by Meta and are subject to Meta's Privacy Policy.
COOKIE REFERENCE TABLE
| COOKIE | PROVIDER | PURPOSE | DURATION |
|---|---|---|---|
roadman_session_id | Roadman Cycling | Analytics session tracking (stored in sessionStorage) | Browser session |
ab_variant | Roadman Cycling | A/B test variant assignment for the current experiment | 30 days |
roadman_ab_* | Roadman Cycling | Per-experiment A/B test variant assignment | 90 days |
_fbp | Meta / Facebook | Identifies browsers for advertising attribution and targeting | 90 days |
_fbc | Meta / Facebook | Stores click identifiers from Facebook ad clicks for conversion tracking | 90 days |
__vercel_live_token | Vercel | Hosting platform session management | Browser session |
HOW TO MANAGE COOKIES
You can control and manage cookies in several ways:
- Cookie consent banner — when you first visit our site, you can choose which categories of cookies to accept or decline through our cookie consent banner.
- Browser settings — most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may affect the functionality of our site and other websites you visit.
- Third-party opt-outs — you can opt out of Meta advertising tracking through your Facebook Ad Settings.
CONTACT
If you have any questions about our use of cookies, please visit our contact page to get in touch.