Online cycling coaching prices break into three tiers, and the value at each tier varies more than the price suggests. Entry-level (typically $80-$120 a month) usually gets you a stock plan with light personalisation, monthly check-ins, and limited access. It's better than self-coaching for some riders but it's closer to a guided app experience than a coaching relationship.
Mid-tier ($150-$250 a month) is where most credible online coaching sits. At this level you should expect: a fully personalised plan rebuilt monthly, weekly check-ins, regular ride-file analysis, integrated nutrition and strength guidance, and proper communication channels. The Roadman programme sits in this bracket. So do most well-known coaches who've built sustainable practices rather than scaling on volume.
Premium 1:1 ($300-$700+ a month) is where you'd expect Anthony-level access — direct messaging, video reviews, immediate feedback on race files, integrated S&C and nutrition specialists. It's the right tier for elite amateurs and high-stakes target events. For most amateur cyclists, mid-tier delivers 80% of the result at 40% of the cost.
What to actually evaluate at any price point: how often does the coach change your plan based on your data? How fast do they respond to questions? Is the strength and nutrition advice integrated or bolted-on? Anthony has interviewed coaches who charge $90 a month and deliver more than coaches who charge $400 — and vice versa. The Roadman article on cycling coach costs and the cost-comparison piece walk through the trade-offs by price band.