How much does an online cycling coach cost? The honest answer is a range with conditions, not one market average.
On 25 August 2026, we recorded 14 publicly advertised recurring offers from four external cycling-coaching providers. We kept pounds in pounds, dollars in dollars, monthly billing separate from four-week billing, and bundled in-person services visible. We then listed Roadman's two current offers separately because Roadman sells coaching and cannot be treated as a neutral comparison entry.
The result is a buyer's price audit—not a ranking and not a promise that every provider charges within these bands.
Once you have a budget, use the nine-point coach checklist to assess the people behind the packages. Still weighing up software and human support? Read coach versus app. Roadman's own delivery, price and application process are set out on the online cycling coaching page.
The short answer: public prices in the 2026 sample
| Market and delivery | Advertised range in this sample | Important qualification |
|---|---|---|
| UK hybrid coach support | £99/month | Named coach, monthly data review, group question support in the sampled offer |
| UK advertised 1:1 | £150–£899/month | The £899 upper offer includes three in-person camp visits per year |
| US coach-plus-AI, annual equivalent | $153–$461 per 4 weeks | Annual price displayed; 13 four-week cycles equal one 52-week year |
| US personal coaching, month-to-month | $245–$1,295+/month | Contact, analysis and camp-day inclusions rise across the sampled packages |
| US private coaching with scheduled calls | $299–$375/month | Monthly-call versus weekly-call options from one provider |
This does not establish a “correct” price. It establishes what specific public pages advertised on a specific date. Prices, tax, availability, exchange rates and inclusions can change; confirm the provider's checkout and contract.
How the price audit was built
We included an offer when it met all of these conditions:
- cycling-specific remote or online support;
- recurring access to a human coach or coaching team;
- a public numerical price on the provider's official site;
- enough public detail to identify the billing period and at least part of the service;
- available to an ordinary prospective buyer rather than invite-only professional-team support.
We excluded training apps, one-off downloadable plans, one-time consultations, quote-only services and local in-person sessions. One package that bundles in-person camp days remains in the table because removing it would hide why the advertised ceiling is high.
This is a convenience sample of public offers, not a statistical census. Providers with unpublished prices are absent. It should not be used to claim an industry mean, median or typical performance result.
UK public coaching prices
The UK portion of the external sample comes from CycleCoach's public online cycling coaching page. It provides a useful within-provider comparison because the page specifies price, contact, review and some contract differences.
| Public offer | Price | What the provider publicly distinguishes |
|---|---|---|
| Bronze | £99/month | Named coach, personalised training, monthly data review, group WhatsApp questions; no setup fee or minimum term stated |
| Silver | £150/month | One-to-one coaching, regular file review and direct contact; £75 setup and three-month minimum |
| Gold | £250/month | Weekly plan updates, deeper review and more contact; £125 setup |
| Rainbow | £395/month | Every session analysed and near-daily access; £175 setup and six-month minimum |
| Platinum | £899/month | Unlimited calls and changes plus three in-person camps per year; £175 setup and six-month minimum |
The £99 and £150 numbers do not describe the same product. The first mixes an individualised plan and named-coach review with group question support; the second is advertised as full one-to-one. The £899 number is not a clean “online coaching only” ceiling because physical camp access is bundled.
That is why a headline such as “UK coaches cost £99–£899” is technically observable but commercially incomplete. The service column decides whether the endpoints are useful comparisons.
US public coaching prices
Three external providers met the same public-price criteria in the US sample.
Month-to-month packages
CTS publicly lists four month-to-month cycling coaching packages:
| Public offer | Price | Publicly described service difference |
|---|---|---|
| Select | $245/month | Weekly plan adjustment and file analysis, up to one call hour and four email/text contacts per month |
| Premium | $410/month | Unlimited plan changes, twice-weekly file analysis and up to two call hours |
| Ultimate | $735/month | Daily file analysis, same-day communication and up to three private camp days at the coach's location |
| Platinum | $1,295+/month | On-call communication and up to seven private camp days; fully customisable |
CTS also publishes lower monthly rates with a 12-month agreement. That is a term discount, not evidence that the month-to-month service is overpriced. Compare the total obligation and exit rights, not only the lower monthly line.
Team Wilpers lists private cycling coaching at $299/month with a monthly coach call and $375/month with a weekly call. Both descriptions include a customised plan, device data, coach contact and event support; the visible pricing difference is primarily call frequency.
Four-week and annual billing
FasCat's Hire a Coach page displayed annual-price equivalents on the date of review:
| Public offer | Displayed equivalent | Annual bill shown | Human/automation distinction on the page |
|---|---|---|---|
| Hunt | $153 per 4 weeks | $1,999/year | Coach-reviewed custom plan with automated analysis and plan revisions |
| Chase | $307 per 4 weeks | $3,999/year | Coach-written plan, weekly coach power review and coach adaptations |
| Catch | $461 per 4 weeks | $5,999/year | More frequent calls, daily coach analysis and unlimited coach revisions |
Those displayed equivalents require annual payment. The same page states that its ordinary billing cadence is every four weeks and describes a free-week conversion. A buyer comparing it with a monthly quote must check which payment option is selected at checkout.
Roadman's prices and conflict disclosure
Roadman is the publisher of this guide and sells both offers below. They are not included in the 14-offer external sample and are not recommendations inside an independent ranking.
| Roadman offer | Current public price | Delivery model |
|---|---|---|
| Not Done Yet | $195/month | Individual TrainingPeaks plan reviewed weekly by the Roadman coaching team, Anthony-led group call, and group/community support |
| Inner Circle | $525/month | Direct one-to-one service with daily session review, weekly written check-in and monthly video review, plus its stated performance-health components |
The distinction matters. Not Done Yet is not presented here as named-coach private one-to-one; it combines individual programming and team review with group coaching. Inner Circle is Roadman's direct one-to-one offer. Use the same annual-cost and service checklist on both that you use on every external provider.
Monthly versus every four weeks
Four weeks is 28 days. A 52-week year contains 13 four-week billing cycles but only 12 calendar months.
Use these formulas:
- monthly subscription: headline price × 12;
- four-week subscription: headline price × 13;
- annual prepayment: quoted annual bill plus mandatory setup fees;
- first-year cost: recurring annual cost + setup/onboarding + required platform or testing costs + tax where applicable.
If two services both display “200” but one charges monthly and the other every four weeks, the annual totals are 2,400 and 2,600. The four-week version is 8.3% higher before any other difference.
Also check currency conversion and foreign-card fees on the payment date. This audit deliberately does not translate GBP into USD because a live exchange rate would make the article stale and could obscure the provider's actual billing currency.
What changes as price rises?
The sampled pages do not support a universal four-tier market. They do show recurring service variables:
| Service variable | Lower-support offers may use | Higher-support offers may add |
|---|---|---|
| Plan creation | Four-week block, team template adapted to rider, or coach-reviewed plan | Named-coach plan with more frequent revision |
| File analysis | Monthly or selected sessions | Weekly, twice weekly or daily review |
| Adaptation | Limited changes or automated changes | More coach-led or unlimited changes |
| Calls | Group Q&A, monthly call or a capped allowance | More frequent or on-demand calls |
| Messaging | Group channel or capped contacts | Faster response or broader access |
| Coach seniority | Associate, team or assigned coach | Senior, owner or specialist access |
| Extra services | Platform access or general strength guidance | Individual strength work, nutrition within scope, testing coordination or camp days |
| Terms | Month-to-month | Setup fee, minimum term, annual prepay or premium availability |
These are observations from advertised packages, not proof that more contact produces a better result. A rider who needs a sound plan and one monthly review can waste money on daily analysis. A rider with irregular work, illness risk or a complex race calendar can buy too little adaptation and discover that every change costs extra or waits until the next block.
Build a true annual-cost comparison
Create one row per quote:
| Field | What to enter |
|---|---|
| Provider and named service | Exact legal/provider name and package |
| Currency and tax | Billing currency; whether displayed price includes applicable tax |
| Billing cadence | Monthly, every four weeks, quarterly or annual |
| Recurring annual cost | Price multiplied by the correct number of charges |
| Setup and testing | Every mandatory first-year fee |
| Required software | Whether premium platform access is included |
| Human reviewer | Named coach, assigned coach, team or automation |
| Plan schedule | When a new or revised plan is delivered |
| File review | Which files and how often |
| Calls and messages | Quantity, duration, channel and response window |
| Plan changes | Included count, trigger and turnaround |
| Extras | Strength, nutrition, testing, camps or race support, with professional scope |
| Term and exit | Minimum term, renewal, pause, notice, refund and data export |
Do not assign a cash value to a feature you will not use. If you dislike calls, four scheduled calls are not automatically better than one useful written review. If your work calendar changes every week, adaptation rights may matter more than a famous coach's name.
Questions to ask before accepting a quote
- Is this billed monthly, every four weeks or annually, and how many charges occur in the first year?
- What setup, testing, tax, software or payment fees are mandatory?
- Who personally writes and reviews my plan?
- Which completed sessions are reviewed, and how quickly?
- How many plan changes, calls and messages are included?
- What does “unlimited” mean in channel, availability and response time?
- Which strength, nutrition, testing or health services are included, and who is qualified to deliver them?
- What is the minimum term, cancellation notice, pause policy and refund position?
- What happens to my plan, comments and training data when the service ends?
Then apply the full coach-selection checklist, which covers credentials, safeguarding, professional scope, privacy, evidence and fit. Price cannot compensate for a failure on those checks.
When the cheapest adequate service wins
Buy the least expensive service that clearly delivers the decisions you need. That might be a coach-built block with infrequent review, hybrid team coaching, regular one-to-one, or high-touch support during a complex goal period.
It is reasonable to start lower when your schedule is stable, you execute independently and you mainly need structure. It is reasonable to pay more when the coach must interpret frequent data, coordinate a complicated season, respond to changing constraints or provide a service you have verified and will use.
There is no evidence in this audit that a rider below six hours needs only an app, that eight hours makes one-to-one coaching pay back, that coaching produces a typical 5–15% gain, or that every relationship needs a 12-week minimum. Those old claims were removed because public price pages cannot substantiate them.
The decision is simpler: define the problem, compare annualised written services, check the coach, and keep the exit terms visible. If you want to compare Roadman's offer after doing that work, read what Not Done Yet includes, take the fit quiz, or begin with the coaching application.
Sources and update policy
Prices and inclusions were checked on 25 August 2026 against the official pages for CycleCoach, CTS, FasCat, Team Wilpers, Roadman Not Done Yet and Roadman Inner Circle.
We preserve the provider's published currency and billing basis, do not use affiliate links, and do not rank providers. If a source changes, the dated audit remains a snapshot until this page's review date is updated. Send a correction through Roadman's corrections process.