Gareth Joyce is the CEO of Wahoo Fitness — the cycling-first connected-fitness company that has spent the last decade carving market share out of Garmin in head units, smart trainers and sensors. His career arc through Mercedes, Delta and Proterra (electric buses) before Wahoo gives him a different read on how a smaller, athlete-built company beats a larger general-purpose incumbent. For cyclists trying to understand where indoor training, navigation and connected fitness are heading, he is one of the most strategically positioned voices in the industry.
The major positions Joyce is known for in cycling and endurance sport.
Every appearance by Gareth Joyce on The Roadman Cycling Podcast — 1 episode in total.
“There is no reason why athletes and aspiring athletes beyond the 40 million sort of apex athletes shouldn't enjoy that benefit. And when you think about a consumer base that has an interest just to become athletically healthy, that market is more like 4 to 600 million people.”
“When you're an innovation-driven company, typically the ideas outstrip the capacity to execute. And so for a business that's in the current state that we're in, one of our most challenging tasks is to stay focused.”
“I left South Africa, I went to Europe, I lived in Amsterdam, worked in the Netherlands. I had naively entered that market with the belief that well you know look I just take the tools that I have put them in that market everything's going to be fine. I couldn't have been more wrong.”
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