Yanto Barker is the former British road race champion (2008) and founder and CEO of Le Col, the British cycling apparel company that has become one of the leading premium kit brands worldwide. He raced as a professional for over 15 years on UK and European continental teams, then built Le Col from a kit-room idea into a brand that now sponsors WorldTour teams and Grand Tour podium finishers. For amateurs interested in the business side of cycling, the realities of being a UK-based pro, or the technical decisions behind premium cycling apparel, his perspective is uniquely informed.
The major positions Barker is known for in cycling and endurance sport.
Every appearance by Yanto Barker on The Roadman Cycling Podcast — 1 episode in total.
“basically you can't retire from a sport that you did for 20 years or 25 years whatever and then jump out and then in within a week or two be fully up to you know the same level in a new identity that just doesn't work it like it takes another five years and you have to commit to it has to be consistent and you have to be dedicated to it”
“I literally divided my day into halves in the first half of the day I was a pro bik Rider and I went out and I did my five or six hours I came home and had lunch and the second half of the day this is for the first seven years of this business I I remained a professional cyclist”
“in my psychology in the mornings I was strong confident and an expert in the afternoons I was weak learning and a novice but the fact that I had both those experience to such Extremes in the same day they balanced out to me being pretty good all the time”
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