Aron D'Souza is the founder of the Enhanced Games — the most direct challenge to WADA and the Olympic anti-doping framework in a generation. Whatever you make of the project, the questions it forces — about athlete consent, the economics of 'clean' sport, the gap between testing and reality, and who actually benefits from the current rules — are the conversations cycling has been avoiding for decades. For an audience that grew up watching Armstrong and is now watching modern peloton numbers that look statistically similar on paper, his arguments are uncomfortable but unavoidable.
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