Dr Erin Ayala is one of the more grounded sport psychologists working with endurance athletes — a PhD in counselling psychology, former Senior Editor at the Journal of Sport Psychology in Action, and founder of Skadi Sport Psychology. Her framing of self-efficacy as task-specific (rather than 'general confidence'), and of motivation as a habit problem rather than a willpower problem, is the cleanest articulation of the mental side that the show has run. For riders who plateau on the mental side faster than the physical, her work is the right starting point.