1.Welcome and new YouTube channel

Today I want to talk about how to stand out from the crowd. Let's Cute at it, troll! The big question is this. How do we use cycling as a tool to improve our health, our happiness and our long chances? That is the question and this podcast will give you the answers. My name is Anthony Walsh and welcome to the Roadman Podcast. Roman, welcome back. Thanks for tuning in to another Roadman Cycling Podcast. If you haven't had a chance yet, go back and check out that Rick Zabel interview that I dropped yesterday. It's an epic, not an epic and lent an epic in just, he's an absolute legend. He's the son of Eric Zabel, one of the goats, one of the greatest of all time cyclists, something like 160 career wins, including five mainland San Ramos, his parmare is insane. Rick obviously had to step out with his dad's shadow and forge his own career, but he's also just a really interesting guy. Sometimes on the podcast, I find you have people that are super interesting parmare, but when you talk to them, they don't have a whole pile going on. But Rick is super well rounded. He talks about entrepreneurship, building his own like Globe House for cyclists, his podcast, which is killing it. Unfortunately, it's a German language podcast, so you're still stuck with me. But easy to do it. It's yesterday's podcast, I think it's called Stepping Out of the Dead Shadow. Really worth checking out. Other super interesting news I have been promising, basically since the turn of the new year, that I have new things planned and it's onward and bigger and better for the podcast and serious guests of confirming along the way. And one of them, I can't tell it's yeah because it hasn't been fully locked in but it's a quick like big enough that I need to go through lawyers. So that gives you a a sense as to how big this guest is going to be. But yeah, I'll announce all those in due time, but what I can announce today, and I'm super excited about is, I talked about bringing the podcast to video format, and the first step to that is we've launched a new separate YouTube channel. It's called Roadman Podcast Cycling Clips. I'm gonna drop it in the link, the show notes or link or whatever you call it, underneath the show, but if you just go onto any YouTube and search, roadmap podcast, cycling clips, it'll pop up and do me a favor, hit the L subscribe button over there. Literally just launched it, so there's probably 10 subscribers on this if it's probably just me mommy sister and me that's the reason subscribers so far. I think my girlfriend subscribed as well, so we could be up to four. Literally just launched fresh off the bat so jump on over there and there's a preview of the upcoming interview, a little 60 second extract from my upcoming interview when another one of the goats, another one of the fastest louds of all time, Mr. Andre Greipel, which I'll be dropping at the end of next week, which is a preview to it there. That's epic. The kit appeal is the last thing I want to touch on before I dive into today's podcast. The kit appeal was a massive success. I've even had a few people sending me kit to give to other people, which is brilliant. Unfortunately, I don't have all the time of the day anymore to facilitate all this, as much as I'd love to. If somebody out there is listening to the podcast and you're retired and you want to facilitate this, by all means I'm happy to send you a ton of Kate and get everyone else to send you to Kate and you can start distributing that as you see fit. Hit me up if that is you. I will try and come back to this because I think there is such an appetite for it and I love the idea of just paying it back to cycling in general that's been very good to me and I'm so far able to knock a career out of this podcast and we're going to get into that because that's what I want to talk about today, how to stand out from the crowd. I get a bunch of messages from people who are either looking to start a podcast or social media or YouTube channel or people that are looking to use the podcast as an inspiration for them, climbing a career ladder or making moves within the sport and cycling.

2.Add value before you ask

So I wanted to pull out two elements that I think have been crucial in success and inverted comments. It's not the Joe Rogan experience, but we're on a road and we're moving forward. But there's two elements that when I sat back and I journaled on this that I found are super important. And then when I applied these other elements to other areas in my life, I said, you know what, this is actually, these are unique. They're not unique, but they're principles that hold true regardless of what industry you apply to. If you're someone that's starting out the journey as a professional cyclist and you're trying to get that world tour contract, I think this will help you. If you're in work and you're trying to get promotions, I think this will help you. If you're launching a podcast for a YouTube channel, I also think it'll help you. So the two elements, the first one is add value. I get people all the time commented apart or commented to me in Instagram DMs and it's like they want something from me straight away. I've never met them and they want something from me. Can you plug my product? Can you give me a shout out? Can you give me this? And it's like, I've never met you bro. I'm sure you're a nice guy but the very forced interaction we're having is it's take. It's like, imagine starting off a relationship or anything like that. It's like going on your first date and it's like, oh, can you buoy me these presents? Can you buoy me this meal? Add some value for us. So it's give before you ask. And I wanted to start this podcast years before I actually started this podcast. You know, I've followed podcast and then Zen and the art of triathlon, I listened to way back. And then obviously a massive, like probably mostly below there got massive into Joe Rogan as he blew up. And, you know, then after that, rich Which roles him first. I've been a massive consumer of podcast forum for a long time and I wanted to start this podcast, but I wasn't ready. First, I had to build social platforms and then even when I started the podcast, I had to start with no guests until I started building up a user base. It's only when I can add value to someone that I can say to them, hey, would you like to come on the podcast? You have a new book that's coming out. Would you like to come on the podcast and we can chat about your story and also you can slowly slip in the fact that you have a new book coming out? So I'm adding value to them. I'm not going to them and saying, hey, will you do me this favor, take one hour out of your day. I'm going to them and saying, hey, I have a platform that can give you value and help you out. Would you like that help? And then they're coming back to me and it's, you know, the tables are torn. So I think that's important. Whatever situation you're in, add value. How can you add value to a team? How can you add value to the workplace? How can you add value to a relationship? That's number one. And then number two, I think this is just, it's so easy, but it's so underutilized. being authentic. And this was sparked initially. I've talked about this in another podcast, which I haven't released yet about privacy because I was debating privacy with a friend. He came back with a statement which I had to own packet. I had to go away and think about it. He said, if you have nothing to hide, why are you worried about privacy? And I thought, that's not what privacy is. That's secrecy. Privacy is different. Privacy is the idea of we have many different hats and we get to show a different version of ourselves to people. Obviously I'm a different version of myself at home when the lights are off in the bedroom, my girlfriend, that I am at my parents at the Christmas dinner table than I am at my teammates. You get to show different versions of yourself. You get to filter which version of yourself you show to who. That's what privacy is. Choosing which version of yourself you show, which hat you're going to wear on from the witch audience.

3.Authenticity cuts through the noise

If I'm in court presenting a case, I have one legal hat on at home, but parents a different one with my girlfriend, a different one, different versions of myself. That's what privacy is. But increasingly, the social media version that everybody is showing of themselves isn't actually themselves. And this is why being authentic is so important and will help you punch through this noise, because everyone is trying to be somebody or not. So being authentic is an easy way to punch through this noise and stand out. Take my podcast, for example. You know, So you can level many criticisms out, but anyone who knows me, you won't level the criticism that I'm not authentic in it. Some of these podcast episodes are come along and I'm super prepared, others are not prepared at all. Some days I have opinions and thoughts that are well formed and well fleshed out ideas. When other times it's literally just me tinking out loud. But you know what, it's always real and it's always unfiltered. I get DMs from some people complaining that I'm not politically correct or I drop in occasional F-bombs. But you know what, fuck it, that's me. If you meet me for a beer down in the pub at the weekend, this is the version of me you'll get. I feel that media, and I use that term cautiously because I don't have a grand deal sense of myself that I'm media. But I think anyone who has an audience of more than a couple of people is now taking on that role in media. So the idea of what media is has changed. And I think media is important for challenging ideas, challenging opinions, starting dialogues. Are my opinions always right? Absolutely, definitely not. I got so much blowback at the start of COVID when I put out a podcast saying I wouldn't be doing the 2K restrictions. And for me, it just made sense. And I thought, you know what, here's a rule that's stupid. And it's back to, you know, post-Newer and Borg trials when we look at when is it on just law and not a law. It was 2K restriction. And for me, I looked at it and said, you know what, if I'm to have a 2K travel restriction for exercise within 2K in my house, it's the beach or the park. Everybody's off work because it's lockdown. These are very crowded areas. Science around outdoor transmission hadn't been fully formulated around then. I'm like, I'm not going to a park. I'm not going to a beach and then going over to my parents later on. I'm going out to the mountains on my own on the bike. You know, and I said that on a podcast and I got a lot of blowback for it. But you know what, it was me challenging ideas and concepts that I didn't feel were just and start and conversations about them. You know, I've been and vindicated down the line that, you know, outdoor transmission didn't work. Some of these things, you know, really contributed to poor mental health problems. But I've had other thoughts where I've definitely been on the wrong side of history. But you know what, it's always gonna be me, it's unfiltered and that's the idea of the podcast. It's meant to capture a chat you would have in a coffee shop or down the pub. And that's what I feel, I'm dealing with it. And I'm not presenting this topic today in terms of, you know, listen to me, I have all the answers. That's not meant to be the format of this. It's more, hey, this is what's worked for me so far. Now, I've a dream to try and make it a podcast career. I love this idea of looking at somebody who's achieved something amazing. I'm going, how can I get there? And I love the idea of being able to chat to Andre Greig but last week, J-Voy, coming up one of our next episodes. Rixaba, yes, this podcast. I love that idea. I get such a kick out of that. I'm a cyclan nerd. I'm an anorac. I'm a cyclan fan. Like, I don't know how long this dream has gone to last if I can turn this dream into a reality where I can actually, you know, call this my career and I'm a podcaster, but I'm working my balls off to try and make it happen.

4.Jim Carrey's lesson on risk

And I want to finish up this podcast with one brilliant Jim Carrey story I heard. And Jim Carrey said his dad was the funniest man he ever met. And his dad, just all of his friends, he'd have them in hysterics laugh and all the time. And he was trying to pursue a stand-up comedy career. And then Jim and his other siblings came along and James dad and his mom had a chat. And they didn't think it was really the list of firms to pursue a career in stand-up comedy. So he took a job in the counting office as a clerk in the counting office, and then two years into that job, he got fired, and the family fell behind on bills, and they were made homeless. And the moral of the story that Jim Kerry so brilliantly put it in this speech is, you can totally fail doing what you don't love. So you may as well have a go at what you love. And that's what I'm doing with the podcast. I'm trying to have a go and make a career that, what I love doing. So stand out from the crowd, those two things that I've found worked super well. It's number one to add value and number two to be authentic. Folks, if you want to support this journey, if you want to help me make the career a reality, there's a few things you can do that are definitely really helpful. Head on over to Apple and leave it iTunes Apple review. Even if you don't listen on Apple, just Google Apple Roadman Cycling Podcast and leave a five-star review, add a comment underneath and subscribe to it. Apparently that really helps. Most of you cycle with friends and you're in groups. What's up groups and clubs? Share the podcast you're enjoying in there and recommend them. Say word of mouth is still one of the biggest ways podcasts grow and a recommendation from a friend goes so far. So if you're finding this helpful, please do share in there. And lastly is the Patreon. So patreon is over on patreon.com forward slash Anthony underscore watch and that is how you support the podcast, like the main way support the podcast is how I'm able to bring you this cool new audio with a new roadcaster pro and a sure SM7B mic, shout out to the audio nerds, but genuinely it's just it was saving up Patreon for a long time to buy that equipment and that's how it's possible. So if you've bought me a beer over there, thank you very much and you're I'll be dropping today this week's secret podcast where I'm talking about what goal you should choose this year and how you should plan your war calendar, your social calendar around peaking and periodising your perfect season. That's the secret podcast this week. If you want to get access to it, head on over to patreon.com forward slash Anthony underscore watch to give it two seconds to check out. Buy me a point of beer. Rob man, I hope that helps you stand out from the crowd and whatever dream you're chasing. I hope it gets you a little closer to it. Thanks for joining me for this week's For the darkest weeks, today is Roadman Cycling Podcast. Roadman, before you rush off, I wanna mention something completely new. We've recently just formed the new Roadman Cycling Club. So there's two elements to this club. One, it's a virtual club. You can join it anywhere in the world. And two, it's an in-person club based in Ireland. So if you're a racing cyclist in Ireland, then you're looking for a team to race in the colors of next season. If you're looking to hang out with some amazing people and do group rides on the weekend, go and check it out. It's roadmancycling.com forward slash roadmancc. The link is in the show notes. Hope you can join us as part of the new roadman cycling club.