When I was in France, I raised at 68 kilograms. I tipped the scales at 94 kilograms at my darkest days and I tell you what, there is not much crack in it. It absolutely tugs at your morale. I had constant low energy levels. I'd wake up in the morning and I felt tired. I even felt uncomfortable in my clothes, especially on warm days. I remember walking around town one day shopping with my girlfriend and just getting a glimpse of myself in a mirror in the apartment store and just thinking, that's not what I should look like. Like, it's how I look isn't lined up with how I see myself and I knew at that moment I just needed to take drastic action. So I went on that crazy journey around the world meeting different speakers, different high achievers, high performers. But one of the things that I stumbled upon was cold and cold was an unbelievably powerful thing for me. And so I knew what I was 94 kilograms. I set myself a target against 77 kilograms. So if you're listening, you know, just for reference, you need about 8,000 calorie deficit per week till it was 1 kilogram. So that's just over a thousand, what are they? It's 11 quick mats. It's 1,100 calories a day deficit you need. And I'd need to do it after about four and a half months to get to my target weight. You know, I could have obviously strung out the time period and said I'll take eight months to get back. But just four months felt like a period of time I could commit to and it wasn't going to be this mama task. So it was a big, big challenge and it is a great mark, twain. Whoa, let me see. I'm probably gonna butcherize it, but it's summed up for me. Why, why, he struggled so hard to find this solution. Why nobody was screaming cold therapy. Why there's no ads on the radio saying, you know what, you don't need this diet shake. You don't need this jam or this exercise class. All you need to do is get cold. Mark Twain quotes something like, a lie can travel halfway around the world while the truth is still putting your shoes on. A lie can travel halfway around the world while the truth is still putting your shoes on. Mark Twain, yeah, that's it. And that for me is true because, you know, when I set out for this whole quest of how can I have health, happiness, and longevity, I found that that is a common tread that you're fighting against these powerful, I don't want to call them, it's not like a dark society or some sort of, you know, anonymous style underbelly that's deep state that's run in the world. But it's just companies that have big marketing budgets, they're able to scream a lot louder and in a world where we're getting bombarded with messages, it's only the companies that are screaming loudest on the lobbying groups that are screaming loudest that we get to hear about. Unfortunately, because there's not a big commercial interest and promoting coal and coal therapy that I didn't actually hear about. They were just being screamed out of a by-bend-on fitness and all the other big fitness institutions with the big marketing budgets. But it's a huge market. Overweight people is a huge market. I promised you some homework, sims, and stuff. The testics at the start. So here we go. The American Medical Association said the obesity rate among Americans is at 32.2% for men and 35.5% for women. So that's going to put the target market with the US population at around 100 million customers for weight loss products and that's in the US alone. So this is big, big business, make no mistake. There's a lot of people shouting at the top of their lungs to try and get your harder and dollars and call therapy, ICE therapy. Look, they're not getting unlucky. The truth, I was to uncover that didn't come in the the form of a pale that didn't come in the form of a course. It came in the form of a study I read by a NASA material scientist called Ray Cronoyce. Ray was a fascinating dude, but he was also, I suppose, he was an apologetic member of that 32.2% of Americans that were a terminal beast. Ray was a madman. He immersed himself in the data all the time, but all the calculations he was performing when he started tracking his weight because he wanted to try and get rid of some of that chunk and he wanted to try and get rid of some of them horrible feelings that I had of just not been comfortable in your clothes.
Also, decision making, it's a muscle. And the more often we exercise that you hear people saying, oh, I'm a procrastinator. Yeah, you're a procrastinator because you let yourself be a procrastinator. You're a procrastinator because you self-identify as a procrastinator. We need to start making decisions. And when we decide every morning that we are gonna get into cold therapy, that's a decision. We're strengthening that muscle, we're exercising that will. and I have, at least Tony Robbins was explaining this and I completely identify with it. Now, every morning I jump into the coal shower and when I'm jumping into the coal shower, this internal dialogue starts and I start thinking about reasons I shouldn't jump into the coal shower because that's what we need to do. We need to sell ourselves a story to justify our decisions. So I start selling myself a story where I shouldn't jump into the coal shower. Oh, I'm going out training, that's really cold outside so maybe I shouldn't get a chill. Oh, I'm feeling a little bit of a scratchy throat coming on, maybe the cold, I'll aggravate that and I'll end up being sick. And as soon as this dialogue starts in my head, as soon as I start trying to rationalize and justify my decision not to get into the cold, it's almost like I'm having this weird schizophrenic conversation. But as soon as that dialogue starts, I say no, that's not happening. I decide we do. This is not a dialogue. I'm not discussing this. I've made a decision that we're going into cold, boom, that's what we do. And that's what I do every single morning. Tony Robbins explained that he goes through the exact same mental process. And I heard that, I thought, you know what, I'm on the right road. So the challenge, you're gonna get this internal doylock and it's gonna say to you, no, it's cold, no, you're working, maybe you don't need to do three minutes, maybe start off in 60 seconds. I'm calling bullshit on it. Three minutes, you're gonna get in, you're gonna have your regular warm shower, wash yourself, shampoo, yada, yada. And then you're gonna turn that knob all the way around to cold and you're gonna stand there and you're gonna suck it up. And it's gonna be miserable. And you're gonna have that reflux where it's gonna be like panic breathing, but you're gonna overcome it and you're gonna box breathe. So box breathe, you're gonna go, breathe out one, two, three. Hold for three, one, two, three. Inhale for three. Hold for three, exhale for three. And just repeat that, it's box breathing and you're gonna do three minutes. sitting alarm clock, set a timer. I just try one spotifying, I listen to one full song. You're gonna start doing that, three minutes every morning, you're gonna experience a load of those cool benefits that I've talked about. Roadman, this is a big one. This is one of the pieces that opposable people are always asking me, oh, what's the magic piece? What's the key session? It's not one thing, it's a puzzle with a load of different pieces. But I'm telling you, call exposure. No one's talking about it because there's no commercial interest talking about it. It's legit, it works. If you can get down to the sea instead of into the shower, it affects from here, absolutely magnified. The sea I just always feel amazing straight after it. This has been the roadman long from podcast guys. I'm going to be back again tomorrow. I would encourage you please to jump on over to patreon.com forward slash Anthony underscore watch. That's the place that you can support this podcast. That's Keeps going guys if you can afford it Please ask you to jump on over there Don't assume someone else will do it. We're still a long way off break even on the podcast So every little bit helps on the podcast helps make this sustainable Thanks for listening and you know what I'm gonna be back again tomorrow I want to see pictures each year for another old man. Jot this out. Bye .