So they can't make us be sad. They can't make us depressed. They can inflict grave humiliation and torture on us, but they don't control our reaction to that grave humiliation and torture. And I think given the circumstances that he was in, you can't both take an unbelievably powerful lesson from that, where some of us are getting real down because the monotony of our work or relationship mightn't be where it's meant to be or you might think you've You just hit a brick wall with a solar plane progression or a life progression and you get a little bit down. But to just think that you do get to control how you react to those circumstances and even in the face of massive adversity, Viktor Frankl decided that he wasn't going to let this ruin his life, decided that he wasn't going to let him bring him misery every day and he found joy in every day in small things like a butterfly going past. great book, it's a great read. Boom, that was number one. Yeah, the second one is something I've spoke about before and it's actually poignant timing because it's something I wanted to talk to you about today as well. It's, do you have a morning routine? And this was one of the big commonalities across the book, morning routine. Top performers in every industry from sports to entertainment, to fashion, to authors, actors, every single top performer, nearly without exception in the book, had a morning routine. Now someone else morning routines could have been like Tony Robbins where he does a gratitude journal where he says it's impossible to be angry and grateful at the same time. So each morning he lists three things he's grateful for. To Jocko Wilick who's the retired Navy sailor and Jocko Wilick has a routine of laying out his clothes the night before which means he just gets up in the morning he's an early roiser for torty crazy stuff he actually pokes his picture of his watch every morning on instagram at the time he gets up boss yeah I do have a morning routine my morning routine I've spoke about it before I try meditate in the morning whether I get in five minutes or whether I get in fifteen minutes I always try and get it in meditate and doesn't have to be something where you're going to a special room or a special place. It can be just lying in your bed and going through checking in with your body, checking in with each part of your body, counting your breaths, focusing on your breath and just mindful. It helps me be less reactive to stuff that comes up during the day. So it helps me be more leveled. There's also a great app, Headspace, which will bring you through a guided meditation, which is worth checking out. I meditate, I walk the dog, I have a cold shower, I have a coffee, and I try journal as often as I can. So that's kind of my morning routine. The idea of having your morning routine is you're fully in control. There's so many things that pop up during the day that we're not in control of. We're not in control of so many of the from traffic to work circumstances to the weather. We're not in control of a lot of that. So taking back control of what we are in control of and we're able to control or morning routine and when we can control our morning routine, we start a positive momentum which snowballs into the rest of the day. It can be things like getting your session done, be more productive at work, better quality relationships. But here's a study we carried out. Now, look, it's not the biggest study in the world, but it's it's meaningful for me because I know all the clients personally, but also it's just the numbers are so stark. So we have a program which I'm going to I talked to you about in a second, and it's called Wind the Morning, Wind the Day. And I talk to you about how to execute the perfect morning routine in this program. And I give you recommendations that you should carry out each morning and you follow these recommendations for 30 days. And I call it Wind the Morning, Wind the Day. So coming into the new year, I had 20 clients and I asked the 20 clients to all make a new year resolution. I made my new year resolution which a lot of you know it's around photography and videography and I committed to bringing a vlog daily. I didn't use myself as part of the sample group but if you do that bumps up to 21 clients. So the 20 clients all made new year resolutions. There were non-cycline resolutions, there were small things, well they were actually weren't small things, someone were like taking Spanish lessons, taking up art, running a poem once a week, things like this. The 20 clients committed to this resolution, now 10 of the clients, I put them on to the wind the morning, wind the day routine.
So every morning, they had to firstly complete this video course. And secondly, they had to execute on it. It's maybe 10, 15 minutes of work in the morning. So I say work in inverted commas, because it's not actually 10, 15 minutes of work. It's 10 to 15 minutes of executing a routine in the mornings. And I checked back in last week to see who was still keeping up on their New Year resolutions and the results are absolutely unbelievable. So 9 out of 10 of the people who'd done the win the morning, win the day are still continuing with their New Year resolution. Now, if you throw me into that mix because I'm a morning routine person Also, you're looking at 10 out of 11 people have stayed with their new year resolution. And if you contrast this, this is almost unbelievable. If you contrast this to the people who picked the new year resolution but didn't complete the morning, win the day routine, only one out of 10 is still doing their new year resolution. It's not unbelievable. It's incredible. It's astonishing to me. So this is why we're launching at the moment, as well as this is the official announcement of the launch. We've an eight-week challenge coming up. We run these eight-week challenges periodically. I think it's a great time to run an eight-week challenge because, firstly, we've got that kind of Christmas slumber out of the system, the January, we're all broke and we're all have weird motivations. I've got to go to GM three times a day, all that. I've kind of got back to normal life now in February. We're also edging close to spring when we all want to be in shape, get out on the bikes, start racing, start sport thieves. So it's an eight week challenge that we've launched and part of the eight week challenge I made sure to include is the Wind the Morning Wind the Day video course. The other parts of it are, I'm going to link it down below, but you can check it out yourself. But the other parts of it are, it's an eight week, I'm, you know, I don't coach a lot of people, haven't for a number of years, but I'm going to be personally building training plans for everyone on the eight week challenge. Dias I think is a thing that everybody starts to slip on again in February after the good intentions of January. So I've added a dietary course into this. There's a bunch of stuff into this and I'll link it down below as well. We're checking out. It's the eight week challenge. But yeah, can you believe those stats on the wind the morning, wind the day and compliance with the new year resolution? It was shocking to me. But there you go. So that was a long way. As anyone who's a regular listener of the podcast will know, I am great for these tangents. So that was a long way of answering that, do I have a morning routine question from Tim Ferriss? Yes, I do have a morning routine. Thanks for asking. Well, next, sorry, next question, in case you thought it was waffling more on that previous point and laboring this further. What purchase of $100 or less has most positively impacted your life? Well, this one's a no-brainer for me. It's a dog. We recently got a second dog. Dogs are brilliant. If you don't have a dog, they're great. There are a lot of responsibility, but dogs are great. They're great for getting out of the funk. They're great for getting out of the house and walking them in the morning. They're always in a good mood. They get our responsibility, but they bring so much laughter and joy and they're good crack. I wouldn't be without a dog with two now. So yeah, I don't know. I wouldn't be without a dog but I also wouldn't be with a toward dog. So that was an easy one to answer. And the final question for this week's podcast is, oh, this is a deep one. How has failure or apparent failure set you up for later success? Do you have a favorite failure? Oh, this is actually something that I've been meaning to record a full podcast on and I am going to get to it because it's something and that it's a period of my life that it was a hard period of my life. I've definitely had period, people say they kind of go down a road and veers without them ever really known and then they look back and they're in a different place. I haven't had that experience. I've had hard crossroads and I do make a lot of choices. I make decisions and it was definitely a decision I made probably 12 months ago at this stage where I would have gone down to sort of entrepreneurial roots for one to a better word, where I was running a one coaching but it also on the soil set up a social media marketing agency called soapbox and I bought a local cafe called fuel and I was finding myself just wasn't as happy as I used to be you know on the scale of happy to depressed like I'm not claiming I was depressed but I just hadn't got the same level of happiness.