THE SHORT ANSWER
Cory Williams, l39ion of los angeles co-founder, us criterium champion, has appeared on the Roadman Cycling Podcast 2 times. Here's where Williams lands on sprinting. The positions below are drawn from those conversations, quoted directly.
WHO IS CORY WILLIAMS?
Cory Williams is the co-founder of L39ION of Los Angeles — the team he built with his brother Justin to change who races and watches American cycling. Multi-time US national criterium champion and one of the most followed pro cyclists on social media, he has used his platform to widen the sport's audience, mentor underrepresented riders, and rebuild the credibility of US criterium racing. For Roadman listeners, his perspective on the business of racing, sponsorship, and community-building inside US cycling is uniquely informed.
WILLIAMS ON SPRINTING
Williams’s key positions on sprinting.
- Criterium racing in the US has cultural and tactical traditions that demand specific training — it is not a road race in miniature.
- Sponsorship and team-building work when riders are personally connected to the brand and the audience.
- Diversity in pro cycling is a pipeline problem — the answer is junior development and visible role models, not just hiring quotas.
- Social media built on personality, not just results, has changed who can sustain a pro career.
- L39ION's model proves that team identity and visible community work can rival big-budget WorldTour squads for engagement.
IN WILLIAMS’S OWN WORDS
Verbatim from Cory Williams’s appearances on the podcast.
“I used to think I was training right and like it was a funny moment where I got on my first uh pro team and I went to a training camp and we were riding so fast and I was like I've been doing something wrong like I've been riding way too slow I was doing like 170 watt averages on on rides and I thought that was training and it wasn't.”
“I think that because there are power meters on everyone's bike and they can't just go out and ride like let's say 300 watts all day I think the separation is now yeah who has uh the most skill on the bike and who actually pays attention to learning how to do a bike race like yeah they might be able to ride at 300 watts but they don't know how to control their bike or they don't know race tactics there's a lot that actually goes into it it's not all about power.”
“i'm stronger than he is but he's faster than me so we we always uh complimented each other”
“before social media even took off i understood the value of giving something back to the sponsor and that's why we are where we are now”
HEAR IT ON THE PODCAST
Episodes where Cory Williams covers sprinting and related ground.
FREQUENTLY ASKED
What does Cory Williams say about sprinting?
Cory Williams, l39ion of los angeles co-founder, us criterium champion, has appeared on the Roadman Cycling Podcast 2 times. Here's where Williams lands on sprinting. The positions below are drawn from those conversations, quoted directly.
What is Williams's main point on sprinting?
Criterium racing in the US has cultural and tactical traditions that demand specific training — it is not a road race in miniature.
Which Roadman Cycling Podcast episodes cover Cory Williams on sprinting?
Williams discusses sprinting in these episodes: "Criterium Secrets: Get Ahead of 99% of Your Competition | Cory Williams", "Cory Williams on Sprint Power & Cycling Training | Roadman".
EXPLORE THE TOPIC
Training Plans— The Complete Guide →OTHER EXPERTS ON SPRINTING