And as you start engaging in that engagement, we start seeing how these therapies affect your outcomes on Zwift, Strava, or other. But it'll then start gauging what therapy is going to be right for the next thing. And so the whole idea with this, and this was one of the things we had a problem with the other company, is people don't understand STEM. They don't get it. And so the objective in putting it into a mobile ecosystem and drawing on data that you're already creating is to demystify it and make it very specific to you as the user allows it. So if you opt into our Strava piece, if you opt into our Apple Health piece, if you opt into some of the other collaborations that will be launching in Q1 of next year, some very, very big names that you guys will know, It's going to start learning more about you and really start creating a therapy that's very specific to you. And then more importantly, we'll start recommending other partners that we've got, such as our friends over at Hyper-Ise to start implementing some other modalities that you may not be thinking about, but that could serve to help in your recovery along the way. Look, our goal is, of course, to sell units, but our goal is one thing, quality of life of each of our consumers. And we recognize that we're one tool in that, but we also recognize some of the partners we work with can also be beneficial in doing that. And so we partner with companies that are like-minded, such as the folks at Hyper-I, is to really start pushing out some of these ideas, I'll get you what you need, because STEM is going to be good for some people, but STEM with percussion, compression is also going to be good for other folks as well. Yeah, like we used today's plan. I'm not sure if familiar with today's plan, they're a platform very similar to the training peaks. So it's probably more advanced analytics still than Strava and stuff like that. I know a lot more the elite cyclists tend to show away from Strava because there's a reluctance to show what they're doing But I almost love to log into something like this and we spoke to the nutritionists for at the moment everything's piecemeal There's sports psychologists and saying okay, you need to do this daily. The nutritionist is working on a different platform It's nearly like we need a central hub to log in and we're pulling from it and saying okay Well, here's today's training Here's also my recovery protocol based on that training and that recovery protocol is is dynamic. So it's changing. If I didn't quite, if I exceed my expected session by 10%, my recovery protocol changes, but so does my nutrition protocol and my mental health protocol. It all needs to be linked at the moment. It just feels two piecemeal. So I love what you guys are doing with the integrations. Yeah, we feel like that's so we're in conversations with all the guys that are working in this space. And we feel like that's all coming together. And it's moving a little slower than we like, but we do believe that all the guys that are out there understanding that, yeah, We've got this data, yeah, we've got this data. It seems like we're now starting to come together, and there's an understanding that those pieces will come together here in the very new future. But I do see in the next probably 12 to 24 months that you're gonna see a lot of consolidation in that space where we're really gonna start optimizing all of the collective data to really come out with a solid performance outcome. That's awesome. And I know a lot of people listening to this are probably taking all of our 15 kilograms overweight, a bigger fish to Freud. We really need to worry about this. But like I found this is really a tool for, I would say more so amateurs than professionals because professionals have access to massage, they have access to advanced recovery protocols. When I was an amateur, we typically don't and that's why I found it quite useful on why I reached out and wanted to go and spread the good word by having you on the summit. Yeah, listen, I think one of the things that we don't talk about quite a bit is just because we're amateurs doesn't mean our body is important to us. I mean, this is the only body I've got. So to me, this is the body that needs to be professional. going to take me from point A to point B, point B, be an end of life, right? So I need to treat it as good as possible.