Anthony Walsh has been running his cycling coaching business since 2012. In that time he tried a coaching app, VC funding, an event pre-registration platform, a social media marketing agency, and a coffee shop. All in about three or four years. This episode is about what he figured out from doing all of that.
Key Takeaways
The hustle culture thing, the idea that more streams of revenue and more yes's equals more progress, Anthony tested that for three or four years and it didn't work. He came back to coaching and the podcast, not because he failed at everything else, but because stripping out the noise made it obvious what was actually worth doing. That's the argument here: less isn't about doing less for the sake of it, it's about being honest about what's essential.
The practical piece is about implicit no's. Every time you sit down and put on Netflix, you've already said no to training, no to time with family, no to reading. You just didn't say it out loud. Anthony's point is that if you make those no's explicit, you take back control of where you're actually going. You're not doing less. You're doing the right things instead of whatever happens to fill the time.
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The Viola Foley episode Walsh references at the start is worth going back to if you haven't heard it. And if you want more on building something in cycling without the noise, the Without a Vision episode covers the direction side of this directly.